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    LoveGen is a young and vibrant high-street fashion brand catering to the bold, vivacious and demure woman of today. Lead by the super-fashionable trio, Bhavana Pandey, Nandita Mahtani and Dolly Sidhwani, LoveGen is all about young and fashionable designs.

    The brand constantly innovates and designs styles drawing its inspiration from runways, celebrity fashion, social media, bloggers and street style, creating a fashion destination that encompasses and celebrates everything it means to be a fashionista in today's world.

    Each season has its essentials and here is a collection of some of the season’s hot picks that you would love to own. From tops to dresses, jackets to jumpsuits, choose from the brand's exclusive collection of trendsetting designs and take your style to the next level.

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